5 Trends That Shaped Kenya's E-Commerce Market in 2015 | Trending Post | Kenya's Online Newspaper

$show=mobile

Qtscore Soccer Prediction

5 Trends That Shaped Kenya's E-Commerce Market in 2015

5 Trends That Shaped Kenya's E-Commerce Market in 2015

2015 has no doubt been an impressive year for e-commerce in Kenya as more and more consumers chose to turn to the online space for product information, price comparison and recommendations before making purchase decisions. Individuals, local and international brands that chose to launch and sell their products exclusively online in the same year announced massive success thanks to the death of the middlemen through the web space.

5 Trends That Shaped Kenya's E-Commerce Market in 2015

The potential for massive growth in e-commerce in 2016 is thus impossible to ignore but what really made 2015 a boom for the virtual commerce?


The Online Marketplace

The online marketplace is a platform that allows merchants to showcase their products by listing them on an e-commerce website or by opening a shop-in-shop on the website stocked with their products thereby transforming their physical store to an e-store to bridge the gap between offline and online sales. The merchant is able to monitor sales as well as pending, shipped and cancelled orders on their own using the seller centre portal.

The program first launched in Kenya by Jumia in July 2014 became an overnight success with companies like Bata, Nairobi Sports House, Armco and Toy World among others moving to open their virtual shops on the website while international brands like Infinix, Innjoo, Microsoft, Fly Mobile, Maybelline and Binatone among others opted to use the platform as an exclusive Launchpad to penetrate the Kenyan market and launch new product models.

Soon, competitors within the same space in the same year also launched the program allowing merchants to list and sell across platforms reaching a wider market and realising better profits with more competitive prices, a wider product catalogue resulting in consumer confidence and a boom for e-commerce.

Mobile Commerce

The year also saw most e-commerce companies position themselves better to capture the market share by developing mobile shopping applications optimized to load faster and offer a seamless shopping experience through the integration of mobile money payment services courtesy of network providers such as Safaricom, Airtel and Orange among others.

In November this year, Hellofood a website that allows you to order for food from your favourite restaurant online and have it delivered to your office or home announced that it had scrapped card payment option in favour of cash on delivery and mobile money transfer payment options due to low adoption and use. Jumia also announced that 55% of its Black Friday orders were placed via mobile applications.

OLX a seller-meets-buyer kind of online marketplace also revamped its mobile application while Biznet – a similar business model to Kaymu launched for a piece of the cake.

Affiliate program and social commerce

The affiliate program a type of performance based marketing that allows 'middlemen' to promote a company's products on different online platforms including own social media accounts and get commissions on items purchased via the promoter's link has also been a major contributor to the growth of e-commerce in Kenya.

The program pioneered in Kenya by Jumia saw the listing of thousands of individuals and hundreds of bloggers within the first three months to become an integral part of the overall business plan of every e-commerce company in Kenya giving rise to the now popular social commerce that allows customers to buy products promoted on social media sites and complete the transaction within the same platform.

Buying Days became quite popular

Most e-commerce companies launched popular shopping days, like Flash sales day, Valentine sales day, Back-to-School sale, Singles day, Mobile week megathon, Black Friday, Cyber Monday among others that reportedly thrust e-commerce miles ahead.

Offline retailers and Pick-up stations

Offline and online became friends, they both realized they could benefit from a mutual relationship. Retailers adopted e-commerce as a bridge between offline and online to reach a wider market. E-commerce companies like Kaymu now allow sellers to list online and have the customer collect the item offline from the retailer's store without playing intermediary.

Partnerships between e-commerce companies and courier/logistics companies made it possible for consumers to collect products ordered online in a Posta Kenya office near them, Aramex or G4S offices among others and pay upon collection. Through this initiative, Jumia reported a 15% increase in product delivery in remote parts of Kenya including Mandera.

2016 predictions

E-commerce has come far and fast. The speed of adoption is breakneck and the potential still unexploited. As we head into 2016, we can only wait and see what's in store for us in the business that has become part of our lives. Things can only get better.

Dirty Photos Of Kenyan Girls Leaked! Download Our Android App To See ==> Trending Post Kenya App

To View Kenyan Celebrities Nudés Click Here => Kenyan Séx Scandals
Are you a gambler? Check out this => List Of Betting Sites in Kenya

COMMENTS

Qtscore Soccer Prediction

|MORE NEWS_$type=complex$count=4$hide=mobile$show=post$host=kenyanbytes.com$to=news$t=oot

$hide=mobile$show=post

Name

#2015rewind,1,#KenyaVsGhana,1,#TBT,4,#ThickAsHellChallenge,1,#TMWR,2,#WCW,7,2016 US Election Live Results,1,Akothee,7,Al Shabaab Attack,1,Alfred Mutua,1,Ali Kiba,2,Amina Abdi,1,Amollo Raila Odinga,1,Avril Nyambura,3,Avril Nyambura Pregnant,1,Betty Kyalo,2,Betty Kyalo and Hassan Joho,1,bizarre,6,Blogs,1,Bob Collymore,1,Boniface Mwangi,6,Bungoma,1,Burger King in Kenya,1,Business,42,Campus News,1,Cashy,1,Celebrities,943,Celebrity Sex Scandals,3,Chief Justice David Maraga,1,Chris Brown in Kenya,1,Chris Brown In Mombasa Kenya,1,Christmas 2016,2,Christmas Day,1,Coke Studio Africa,2,Comedian YY,1,County News,4,Diamond Platnumz,8,Donald B. Kipkorir,2,Donald J. Trump,6,Drama,42,Education CS Fred Matiang'i,2,Egerton University,1,Entertainment,920,Eric Omondi,4,Esther Passaris,10,Events,30,Exposed,24,Faiza Ahmed,1,Fake Pastor Kanyari,5,Family Bank Crisis,1,Fashion,17,Fashion Hub,26,Featured,12,Female Police Officers in Kenya,2,Flipping The Coin,4,Food,4,Football Betting Sites In Kenya,5,Funny Whatsapp Jokes,2,Gachagua burial,1,Google Pixel Phone,1,Gospel News,5,Gossip,106,GQ Dancers,1,Grace Ekirapa,1,Grace Makosewe,1,Grey T-shirt,1,Hassan Joho,4,Health,13,Hot Kenyan Gossip,2,Huawei,1,Huddah Monroe,4,International,200,Interviews,2,Jackline Mwende,3,Janet Mbugua Ndichu,2,JCC Church,1,Jeff Koinange,1,Jimmy Fallon,1,JKUAT,1,Joy Doreen Biira,1,Kakamega Stories,1,KCB Bank Hacked,1,KCPE 2016,2,KCSE 2016,4,KCSE Results,3,KenyaTalk.com,1,Kerio Valley Of Death,1,Khaligraph Jones' Girlfriend,2,Kickass Alternative,1,King Kaka,1,Kisii,1,Knock Knock Jokes,1,Koffi Olomide Deported,2,Koffi Olomide News,2,KOT,3,Ladasha Belle,1,Latest,1090,Lilian Muli Kanene,2,Loans in Kenya,1,M-pesa,2,Maasai Mara University,4,Maende Shikuku,1,Manchester United,1,Mandera Attack,1,Mark Zuckerberg in Nairobi Kenya,2,Media,5,Miguna Miguna Quotes,2,Mike Sonko,6,Millie Adhiambo,1,Millie Odhiambo,4,Miss Bum Bum Kisumu,1,Music,79,Mutahi Ngunyi,1,Nairobi Diaries,4,Naivasha Accident,3,Net Worth,3,New Year 2017,1,News,154,Nigeria,1,Njoki Chege,5,Nyashinski,2,Odd News,5,Oil Tanker,1,Paul Magu Story,1,Photo of the Day,7,Photos,1333,Politics,62,Polls,1,President Uhuru Kenyatta,12,Press Release,119,Product Reviews,9,Radio,20,Range Rover Sport HSE 2016 Price in Kenya,1,Relationship,137,Religion,1,Ringtone Apoko,1,Rio2016,1,RIP,2,RIP Achieng' Abura,1,Robert Alai Onyango,2,Safaricom,1,Saumu Mbuvi,1,Scandals,48,Showbizz,92,Showmax Kenya,1,Sipendi Ujinga Jokes,1,Size 8 & DJ Mo,4,Social Media,221,Sponsored,10,Sportpesa,3,Sportpesa Hacked,1,Sports,32,Standard Gauge Railway,1,Startups,2,Tanzania News,1,Team Mafisi Council,1,Technology,253,Television,79,Terryanne Chebet,1,This Is Ess Wedding,2,Tiffa Dangote,1,Timmy TDat,1,Travel,10,trending,39,trending News,1,Trending Post Models,1,Trendtips,43,Trey Songz In Kenya,1,Uber taxi,2,Uganda,1,Uncut,9,Upper Hill School,1,USIU,1,Vera Sidika,3,Victor Wanyama's Salary,1,Victoria Kimani,1,Video,1,Videos,135,viral stories,2,Visita Quits Grandpa Records,1,Wahu Scarlet,1,Whatsapp,3,Whatsapp Screenshots,2,William Osewe,1,William Ruto,4,Your Move by Mankind,2,Zari Hassan,5,
ltr
item
Trending Post | Kenya's Online Newspaper: 5 Trends That Shaped Kenya's E-Commerce Market in 2015
5 Trends That Shaped Kenya's E-Commerce Market in 2015
5 Trends That Shaped Kenya's E-Commerce Market in 2015
http://4.bp.blogspot.com/-xSzypqVbIK8/Vnkxkke4UaI/AAAAAAAAOpY/gp7LXwa_n1A/s400/5trends_ecommerce.jpg
http://4.bp.blogspot.com/-xSzypqVbIK8/Vnkxkke4UaI/AAAAAAAAOpY/gp7LXwa_n1A/s72-c/5trends_ecommerce.jpg
Trending Post | Kenya's Online Newspaper
http://www.trendingpost.co.ke/2015/12/5-trends-that-shaped-kenyas-e-commerce-market-in-2015.html
http://www.trendingpost.co.ke/
http://www.trendingpost.co.ke/
http://www.trendingpost.co.ke/2015/12/5-trends-that-shaped-kenyas-e-commerce-market-in-2015.html
true
8256428049181552144
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy